When we won the Hilton account, they already had an established and pretty successful campaign called "Stay Hilton. Go Everywhere." And it did the job of highlighting their global footprint. But the brand was lacking an emotional connection with travelers. So we evolved the "Stay/Go" concept to focus on the authentic and surprising experiences guests will find at various properties around the world.
The idea breathed new life into the campaign, with a completely redesigned look and feel. Thankfully, it caught eyes of many people and won Hilton multiple awards in the hospitality category.