Fast Company came to us with the most provocative and personal assignment of my career. The ask: Rebrand baby girls. Because everywhere in the world, particularly in China, there's a bias toward baby boys. Sure, it would have been easy to go all 'girl power' in the work, especially being a girl myself. But we opted for a humorous-slash-truthful approach. A little reality check for dads-to-be, if you will.