Cetaphil is a line of products not only recommended by dermatologists, but actually created for dermatologists. For years they didn't need to advertise to the consumer. That is, until the competition became very strong and began stealing their share of the market. So they decided to fight for it.
We won the pitch and the client fell in love with the work, which they decided to produce just as presented. Clean, simple, contemporary, rooted in the thought of gentle power. A common thread between Cetaphil products and women. Soon after, the work got its recognition as the Effie finalist.